04 · Positioning before pixels
Decide what you stand for. Then look like it.
A brand is a set of decisions made once so you never have to improvise again. We make those decisions with you, write them down and design a system your whole team can use.
What is included
- Discovery workshop, competitor review and audience interviews
- Positioning, brand story, tone of voice and messaging hierarchy
- Naming and tagline development where needed
- Logo, color, typography and a usage guide
- Templates for social, print and presentations
How we work
Strategy comes first and is approved in writing before any design begins. Identity work is presented as a system, not a single logo, so what you receive works on a storefront, a story and a business card alike.
Who it is for
Founders launching a business, companies preparing to grow or raise, and brands whose current look no longer matches the quality of what they do.
Questions we get asked
How long does a brand project take?
Four to eight weeks for strategy and identity, depending on how many rounds of review your team needs.
Do I get the source files?
Yes — vector logos, fonts licensing guidance and editable templates are all delivered at the end.
Can you refresh an existing brand instead of starting over?
Absolutely. Many clients keep their name and core mark and we modernize everything around it.
Works well with
Ready to talk about brand?
Send us a note about your business and your goals. We reply within one business day with next steps, and a first call costs nothing.