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Selected work

Three stories. One way of working.

Every project below started with a conversation, a written plan and a number we agreed to be judged on. Here is how they went.

Opening night in a warm, crowded Armenian restaurant dining room

Restaurant launch · Glendale

Tavern Ararat

A family-run Armenian restaurant opening its second location needed a launch that would fill the room from week one.

We refreshed the identity, shot the menu and the family behind it, pitched the opening to Los Angeles food press and ran a small geotargeted campaign in the two weeks before launch. The content from the shoot carried the restaurant's social channels for the next three months.

Result. Fully booked opening weekend, local press in three outlets and a waitlist for the first month.
Brand Strategy & IdentityContent ProductionPublic RelationsPaid Media
A trainer adjusts a client's kettlebell grip in a sunlit strength studio

Fitness studio · Burbank

Northline Strength

A boutique strength studio with great coaching and an empty 6 AM class.

A new mobile-first website with class schedules and online booking, a Google Business Profile rebuilt from scratch, honest training content shot in the gym, and a modest local ad budget pointed at a free trial week.

Result. Early classes at capacity within 90 days and a steady stream of trial sign-ups from Google Maps and Instagram.
Web Design & Local SEOSocial Media ManagementPaid Media
A singer-songwriter records vocals in a warmly lit home studio

Artist management · Los Angeles

Lusine

An independent singer-songwriter with a devoted following and no team to turn momentum into a career.

Atlas took over management, release planning and brand inquiries, produced a visual campaign around the single and coordinated creator partnerships that put the song in front of a new audience.

Result. Two sync placements, a regional tour and a brand partnership that funded her next record.
Talent & Artist ManagementContent ProductionInfluencer & Creator Partnerships

Trusted by ambitious, fast-moving Los Angeles businesses

Tavern Ararat
“Our opening weekend was sold out before we had even hung the sign. Ani's team handled the press, the photos and the ads so we could focus on the food.”

Hasmik Petrosyan

Owner, Tavern Ararat

Northline Strength
“They rebuilt our website and our Google listing, and within a season our 6 AM class had a waitlist. The reporting is clear enough that I actually read it.”

Marcus Dell

Head Coach, Northline Strength

Singer-songwriter
“For the first time I have a team that answers the emails, reads the contracts and tells me the truth. I get to just make music.”

Lusine

Singer-songwriter

Valley Smile Dental
“The content calendar runs like clockwork, and the posts sound like us. Our Instagram finally looks like the clinic we actually are.”

Dr. Priya Raman

Owner, Valley Smile Dental

Okafor Realty Group
“Flat fee, honest numbers, no surprises. They cut our cost per lead almost in half in the first two months.”

Daniel Okafor

Managing Broker, Okafor Realty Group

All stories
The Atlas studio in North Hollywood

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We take on a limited number of new clients each quarter so every project gets the attention it deserves.